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"Consumers are speaking and you've got to listen to them."
As we all continue to spend more time online, across multiple devices and screens, watching online video has become a mainstay for most of us. Yet the content we love to watch is often accompanied by time-consuming video ads. What if there was a way for us to choose whether we wanted to view these ads that still allowed advertisers and publishers to get paid?
Did you know that Canadians spend 25 per cent more time on the Internet than Americans do? It's true! Yet, companies and their online marketing campaigns have failed to take advantage of what is quickly becoming, or rather, has become, the best, easiest way to advertise.
SAN FRANCISCO - Microsoft, Yahoo and AOL are joining forces in an online advertising attack on Google and Facebook.The alliance, announced Tuesday, is designed to sell some of the less-prized ad space...