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Online Marketing

WATCH: Canada's E-commerce Landscape Needs Shifting

Posted 05.14.2013 | Canada Business

When it comes to E-commerce, Kerry Munro says, Canada is a nation of contrasts. One one hand, Canadians are engaged online unlike any other country...

Marketing Outside the "Dark Ages"

Jeff Quipp | Posted 05.13.2013 | Canada
Jeff Quipp

There's no shortage of thoughtful insights about how the Internet has revolutionized business practices across all industries. With those changes also...

WATCH: Canadians Are Honest Digital Brokers

Posted 05.10.2013 | Canada Business

Dan Levy thinks it is good to bring a little skepticism to the table, especially when you are talking about the digital marketplace. The Editor of ...

WATCH: Time is Right For Canadian E-Commerce Market

Posted 05.10.2013 | Canada Business

Drew Green has been on the forefront of Canada's emerging online shopping market, and he understands why Canadian consumers have lagged behind other c...

WATCH: HubSpot CMO Says Engagement Key Factor In Effective Digital Strategy

Sasha Nagy | Posted 04.23.2013 | Canada Business

According to HubSpot CMO Mike Volpe, the world of digital marketing has changed and there is no point trying to take things back to the way they were....

The Problem With Allowing Consumers to Opt Out

Mitch Joel | Posted 04.15.2013 | Canada Business
Mitch Joel

As a marketing professional, there is nothing I hate more than receiving any form of communication (email, Web experience, social media, mobile, whatever) and not see an obvious place where I can either opt out of the communication or protect how much information is being captured. As a consumer, I probably hate it more.

WATCH: What Makes Canada Different From U.S.? Not Much, Says Mike Lipkin

Posted 05.10.2013 | Canada Business

As President of Environics/Lipkin, Mike Lipkin spends much of his time and energy answering questions about Canada's identity and its place in the wor...

WATCH: Benjamin Palmer at DX3: Attractive Marketing

Posted 03.13.2013 | Canada Business

Benjamin Palmer, chief executive officer of New York City's The Barbarian Group, is a marketing visionary who has developed innovative interactive mar...

Behavioural Advertising: Who's Watching You?

Jennifer Stoddart | Posted 02.18.2012 | Canada
Jennifer Stoddart

How would you feel if mall security cameras didn't simply monitoring you for stealing, but instead kept tabs on the specific brands, styles, colours and sizes of clothes you tried on, the magazines you leafed through at newsstands, what you ordered from the food court, and everything you actually bought during your visit?