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This is because in order to really get noticed in 2017, your website needs more than just SEO and search engine exposure. Your website needs to stand out from the competition, and the crowd, in a much bigger way.
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Content marketing is essential for bringing organic traffic to your website. When you publish high-quality content though, you're more likely to get readers to share it. Over time, a steady stream of good content can dramatically boost your brand recognition and the amount of business you have.
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Today I believe most marketers, and society in general, are fully aware of the power of social media as an invaluable grass roots marketing tool. And just as the adoption of social media has continued to grow, so too has the number of social media platforms marketers have at their disposal.
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The newest trend in digital marketing is utilizing a micro-influencer strategy. Brands are shifting away from the regular social media celebrity to people with fewer followers. They are now using strategies that focus on the qualitative rather than the quantitative aspects of social media influence to obtain audience engagement.
When you have a site or blog that has been running for years, and you may start to see that your numbers are dropping, visitors are not returning, and conversions are decreasing. The question is: why?
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By creating a strategy that focuses on the needs of your customers, you'll be able to produce exciting content that's share-worthy, and your brand will facilitate even further conversations with your customers, keeping you on people's minds every single day.
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Even if your small business has access to fantastic video cameras, that doesn't help you if you don't know how to shoot and edit a video! We've got you covered.
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In my series on how small businesses can create videos to engage and attract new customers, I have discussed the importance of choosing the best camera for the videos your business wants to make. Let's break down the best contenders!
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Video takes up a lot of memory. Either when you are shooting video or when it is stored on your computer. I know there have been a few times when I have been in the middle of shooting a video and the caption on my DSLR camera screen says "memory card full."
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To find out all the latest tips and tricks on how you can safely store those videos (you will want to keep your video footage, so you can always go back and use previous clips -- no need to reshoot again), I spoke with Kevin Brangan, Director of Product Marketing, Consumer at Seagate.
You've made the decision that you're SO over the nine-to-five and that 2016 will be THE YEAR you start your new online business! But do you have an action plan that will help you turn this business idea into a reality?
Consumers are not static groups. They are not one dimensional. For marketers, they are a dynamic collection of varying behaviours. And the insight we have into those behaviours is immense. Marketing to behaviours means marketing to a series of demands, habits, visits and more.
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To produce good content, brands will need to get out of the mindset of old-school publishing. No, you generally can't ask for the sale in that piece of content. No, it's not an opportunity to list all of the benefits of your product or service. It is however an exercise in reflection and creativity, and an opportunity to build trust.
There may be numerous reasons to explain why you may not be seeing an increase in leads, sales, or other targets on advertising spend. As an example, your ads are sending traffic to your site's homepage instead of to a landing page, designed specifically to convert visitors into leads or sales.
“We have to be structured for the future. I think a lot of companies are re-looking at how things are. Are silos the way to do it? Are specialties the way to do it? Maybe, maybe not. But now is the time to look at structure to be poised to go into the future.”
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"Try new things. Don’t be fearful of these new platforms. That doesn’t mean you shouldn’t have to try them all at once.”
There is no shortage of "gurus" or "experts" in an exploding social media field, but do they really have the experience, skills and understanding to support your business and boost your social capital? If you are looking to hire someone as your internal community manager, or to outsource your social media, please consider the following.
Do you really need a million visits to your website each month? Not a chance. Follow these three simple steps to get more leads today.
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2014 has seen some exciting developments in the digital marketing space. Here is a look at both the best and the worst of digital marketing in 2014.
Gandhi's passive resistance freed India from British rule in 1947. How Gandhi was able to diplomatically overturn 100+ years of oppression without a war is remarkable. Look a little deeper into Gandhi's story and you'll see three ways that 'Bapu' was a marketing genius.
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Canadian grocery market has only really embraced digital in 2013, says Jason Dubroy, and that has resulted in Canadian retailer to lag behind the rest of the world. “There’s a lot of retail consolidat...
Cyber Monday should be fun for eCommerce businesses. After all, people get to shop in a TASER-free environment (unlike on Black Friday). Many small-businesses aren't setup to win on Cyber Monday. Are you? Follow these tips and win big on Cyber Monday.
Brands today have the ability to develop a direct relationship with customers like never before, says Twist Image President Mitch Joel. It's this growing opportunity that can help major brands develop...
Ron Tite, CEO of The Tite Group has a unique perspective on how technology is changing the marketplace. "One thing that is absolutely critical for brands to understand, and that is something we call t...
Summer in Canada is short. For four months of the year, the majority of Canadians are heading to patios, beaches and national parks -- anywhere they can soak in the sunshine and try to forget about the frigid winter that just passed. To truly win over consumers we need to provide timely value and relevance with every touch point.
Canada is a world leader in the social and digital space, says Mosaic's Julie Sheldon. However for Canadian marketing companies won't truly take their rightful place at the top, they have to break fre...
Brick and mortar retailers that have neglected their online presence must catch up or risk falling permanently behind, says Retail Prophet founder and president Doug Stephens. Consumers are increasing...
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Matt Sweezey, manager of marketing research and education at Salesforce.com says big companies often forget that people are individuals. When crafting a marketing plan to customers, it is important no...
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I became fascinated by what it takes for someone to become known for their expertise, and over the past two decades, I've honed the skills of positioning people and organizations as experts. To advance professionally, we all must demonstrate and share our expertise, putting ourselves and our talents into the spotlight.
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Regularly visit sites similar to your own and engage with their readers who ask questions or share posts. These active readers are exactly the kinds of people you want on your site too and you already share an interest. You should also engage people who share your posts on their social media platforms by asking questions or liking their content too.
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By now, most businesses have bought into the idea that blogging is an important piece of their marketing communications strategy. But the ability to reach an audience through blogging can work both ways. Here are seven frequent blogging blunders that should be avoided.
In 2013, one of the most common refrains I heard while selling print ads to small business owners was "We are concentrating on our online advertising". There is no doubt there is, and should be, an upward trend towards owning your online footprint. However, the idea of marketing exclusively online for a brick and mortar business is unwise to say the least. Conversely, an online business should not close their minds to traditional advertising.