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Is Automated Marketing the end of Creative Advertising?

Mitch Joel | Posted 04.02.2013 | Canada Business
Read More: Mitch Joel, Real Time Web, Twist Image, Business Insider, Direct Response Marketing, Six Pixels of Separation, New Consumer, Google AdWords, Online Publisher, Social Media Marketing, Mad Magazine, Performance Based Advertising, The Terminator, Facebook Advertising, Great Advertising, Media Bidding Strategy, Brand, Native Advertising, Remarketing, Brand Narrative, Content Marketing Strategy, The Cluetrain Manifesto, Ad Monitoring Technology, Retargeting, Web Analytics, Online Conversation, Multivariate Testing, Viral Marketing, Content Marketing, Marketing Agency and Advertising Online, Brand Identity Online, Youtube and Advertising, Ad Revenue Online, Google Advertising, Social Channel and Advertising, Best Spend Online Adverting Dollar, Bang-for-Your-Buck-Online, Pinterest and Effective Advertising, Advertising vs Marketing Mix Online, Social Media and Advertising, Best Classified Ads, Advertising Online, Social-Media-Advertising, Twitter and Advertisng, Creativity and Ads, Canada Business News
Mitch Joel

We live in a world where hip creative directors are being positioned against ad monitoring technology that is able to create and serve the best-performing ad... regardless of how lacking it may be of creativity and a big idea.

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Welcome to Digital Narcissism

Mitch Joel | Posted 05.19.2013 | Canada
Read More: Poynter, Mitch Joel, Streaming Video Advertising, Six Pixels of Separation, Media, Facebook, Tablet, Yahoo, Local Advertising, Sponsored Content, Digital Media, Online Publisher, Print Advertising, Linkedin, Twitter, Digital Narcissism, Digital Advertising, Pew Research Center, Text Based Content, Ctrl Alt Delete, Micro 3d Printing, Youtube, Online Video, Display Advertising, Canada News
Mitch Joel

Is it any surprise that flashy headlines and fake celebrity death memes on Twitter get so much attention? In this era of digital narcissism, where our gateway to content is through the lens of the people we like and admire most, traditional and digital publishers must now grasp for attention in an even flashier way.

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Are Those Robots or People Clicking on Your Site?

Mitch Joel | Posted 05.20.2012 | Canada Business
Read More: Cloud Based Security, Website, Incapsula, Mitch Joel, Digital Marketing Agency, Twist Image, Third Party Tracking, Six Pixels of Separation, Media, Zdnet, George Orwell, Malicious Hacking, Tom Foremski, Website Traffic, Search Engine Indexing, Business Book, Online Publisher, Mobile App, New Media, Bandwidth, Marketing, New Media Collective, Online Usage, Technology, Marketing Technology, Ctrl Alt Del, Consumer Protectionism, Canada Business News
Mitch Joel

The use of robots to crawl the Internet to grab as much information for possible in a malicious way is nothing new. The ability for website owners to get smarter and ensure that they are protecting their consumers (from both the robots and third-party deals) is nothing new, either, but the numbers are getting out of control.

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