A recent study by Nielsen shows that advertisers, big and small, are turning to the Internet to push their brands. Though many respondents said they still plan to use online advertising for direct response, more and more are spending money on digital brand advertising to promote their company, product or service.
Is it any surprise that flashy headlines and fake celebrity death memes on Twitter get so much attention? In this era of digital narcissism, where our gateway to content is through the lens of the people we like and admire most, traditional and digital publishers must now grasp for attention in an even flashier way.
I think creating a body of standards will only help to evolve and legitimize the industry. But some of my peers have argued that this sort of model makes it seem too much like the traditional TV or film industry or that web video still has a long way to go to bring in the views and big bucks the way traditional media has.