Three Examples of Contextual Advertising Done Right

The Sochi Olympics, like other popular television viewing events (read: Oscars, Super Bowl) reinforced the importance and potential effectiveness of contextually relevant ads. Think of the Canadian Institute of Diversity and Inclusion spot that went viral, or Proctor & Gamble's Thank You Mom commercial.
Joseph Erdos

100 Years Of Oreo

MONTREAL - For every frustrated Oreo-lover, every cookie aficionado lamenting the level of effort it takes to twist open the three-layer creation before that fleeting moment of satisfaction where you...