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As much as ads, books, and other forms of media may convey a dire need to you in terms of how and what you should be donating, it is critical to understand the significance of the whole picture. This whole issue of extreme poverty is a cycle -- it begins with consumers, just like you and I, who purchase goods.
Changing your own habits can feel about as futile as climbing Mount Everest, let alone empowering others to change! So how do we change habits? Not surprisingly, it turns out that it all begins with your belief system. Believing you can change your habits is a pretty good predictor of whether you will or not.