What Is the Future of Advertising?
Hessie Jones
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Posted 02.20.2013
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Canada Business
Read More:
Earned Media,
Social Media,
Rtb,
Big Data,
Advertising,
Paid Media,
Paid Search,
Real Time Bidding,
Google,
Canada Business News
I was fortunate enough to work for Hunter Madsen, the Yahoo! guru who led the team that developed Behavioural Targeting for the company back in early-to-mid 2005. We were in awe as Hunter explained the mechanics of targeting users within the network, based on where they'd been, what content they consumed, what they searched for.
