Sales of Greek-style yogurt in the U.S. have jumped 2,500 per cent in the last five years, with annual sales this year predicted to reach $1.5 billion, an increase making it one of the "hottest growing food products" of all time. And Pepsi's jumping on the train. Pepsi's strategy is to launch "fun" Greek yogurt, which translates into "fun for you," "better for you" and "good for you" (when it really contains six teaspoons of sugar)!

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