Why do so many doctors still think they are invincible to the influence of the pharmaceutical industry? Attractive, well-dressed, charismatic drug reps with pearly smiles and shiny flow charts still wait in waiting rooms. Lectures and conferences still occur where lunch is paid for by the pharmaceutical industry. Canada has banned the use of TV, print and radio advertising of drugs directly to consumers because we recognize that this information should come from unbiased sources. Why then do we allow so much drug promotion to physicians? As a medical community, we have to say no to pharmaceutical influences on our practice.