Pinterest may not claim Facebook-levels of users, but a few visionary retailers are using the hot social networking site to connect with their customers in a way that Facebook could only dream of. From Aritzia to eBay, Pinterest is offering the digital equivalent of window shopping for people around the world.
This week I am obsessed with all things old school. Specifically, I mean the popularity of, recurring presence of and constant reference to all things "old school." It's so over used that it's almost (as my kids would say) "over," but we keep hearing the phrase (as in "kickin' it old school"). Here are five examples of old school being new again that I noticed this week.
There is a major shift in business focus that is under way. Digital media has forced businesses to change. Dramatically. This is nothing new. What's interesting is that we're seeing two, distinct, breeds of business being born: product-focused businesses, and customer-focused businesses. Which one do you work for?
If you take a serious look at the media world, there are only a handful of significant players. While it may be easy to define "significant" as a company doing interesting things, it's more practical to look at the media landscape. Last time I checked, no media company was behind the creation of Twitter, Instagram, Pinterest or any other new media darling du jour. My guess is that they'll be investors as soon as they physically can be.
Sometimes the Internet feels like the Wild West. While some rules are made to be broken, in this instance we think the laws governing the Internet are only beginning to catch up to the misuses -- and it won't be long until the sheriff is in town. And guess what? You might have a bounty on your head.
Connecting with your target market by incorporating publicity efforts into your day-to-day operations is increasingly important in an uncertain economy, even if you can't afford to hire an agency, or consultant just yet. Here are some useful tips small business teams can implement to stand out in the crowd.