PLAIN CIGARETTE PACKAGING

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Big Tobacco Insults Canadians With Its Latest PR Campaign

This summer, the Canadian government conducted a three-month public consultation to review a potential law that would mandate plain-packaged cigarettes. The law would effectively ban corporate branding on cigarette packages. Now, the government appears poised to move ahead with the proposed law. Just as inevitably, Big Tobacco has begun to litter our newspapers, magazines and various electronic screens with print, online and video advertisements attacking the legislation.