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Let's face the facts. You've hired a PR agency because you are buried in work and want an experienced and proactive PR team that can make you and your company look good -− with the least amount of oversight on your part.
I became fascinated by what it takes for someone to become known for their expertise, and over the past two decades, I've honed the skills of positioning people and organizations as experts. To advance professionally, we all must demonstrate and share our expertise, putting ourselves and our talents into the spotlight.
I have a challenge for all creatives out there. Start with "no." Begin all of your presentations about campaigns and concepts assuming that every single person in the room is going to object. Don't get defensive or offended. "Nos" are healthy. Assume no one believes you. Back up all of your assumptions with data, examples and hard facts.