PR is More Than "Nice To Have"
Nick Cowling
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Posted 08.13.2012
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Canada Business
Read More:
Call to Action,
Sales,
Roi,
PR Sales,
Pr Online,
Public Relations,
Seo,
Pr,
Canada Business News
Very often, businesses that serve other businesses put public relations on their "nice to have" list. Some believe that the payoff on PR is too long-term, it doesn't have an impact on sales or have a direct return on investment. The fact is, PR is one of the best ways to target your customer with a relevant message that will make them act. Here are a few things you can do to maximize your PR efforts and deliver big time to your top and bottom lines.
