The non-profit organization, just like the technology start-up with a disruptive, yet unproven, new innovation, must sell its vision as much as its financial model and its metrics for measuring impact. But by reducing organizational survival to a simple sales-pitch ignores the fundamental truth that not all organizations are created equally.

As a big idea, happiness needs to be taken seriously. As many civil society groups recognize, privileging happiness helps fill a missing "human" gap between the organizational objectives they are advocating and the needs of people on the ground.

Obesity has become a "collective" issue that presumably concerns us all. Just last week, a coalition of health and education experts repeated their call for the Quebec government to introduce a sugar tax on soft drinks and so-called "energy drinks."