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Rebranding After Failure

How to Recover Your Personal Brand After a Failure

Karen Wensley | Posted 11.26.2012 | Canada Business
Karen Wensley

A personal branding strategy is built around success. Knowing what you're good at, articulating the value you can deliver, and getting recognized for that value are the three key elements in creating a brand. But we all fail from time to time. The project is delivered late, the client selects a different supplier, the product launch flops. How do you, and your personal brand, recover? Here are some suggestions.