As Smalltown DJs we began producing and releasing mash-ups, rap acapellas over top of well-known and unlikely instrumental versions. Mixing rap with dance music. Pressing them to vinyl. It seems archaic but we had to do that to be able to play the sound we wanted. Guys like DJ AM & Canada's own A-Trak continued to bridge the gap between pop, rap and dance music.
The speed with which our world now lives could well put an end to the world of iconic brands. Before all of this connectivity, a great brand could stand the test of time. It now seems like insanity. The Beatles were iconic. Do you believe that any of the musicians today that we admire will be able to leave this kind of legacy? What about companies?
When someone jumps from the edge of space back to earth and it's all supported by one brand, you know you are staring at a winner. Felix Baumgartner's supersonic freefall from 120,000 feet not only broke the speed of sound and a world record to go along with it, it practically broke YouTube as millions upon millions of people watched the drop from space online. And with that event, Red Bull also captured the hearts and minds of marketers all over the world.