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Red Bull

New Pornographers Hard At Work On New Album

HuffPost Canada Music | Sarah Kurchak | Posted 05.15.2013 | Canada Music

Here's a little-known fact about The New Pornographers: Parliament Funkadelic once kinda opened for them. "We played this jam band festival a few y...

Have We Traded Our Iconic Brands for One Hit Wonders?

Mitch Joel | Posted 01.27.2013 | Canada Business
Mitch Joel

The speed with which our world now lives could well put an end to the world of iconic brands. Before all of this connectivity, a great brand could stand the test of time. It now seems like insanity. The Beatles were iconic. Do you believe that any of the musicians today that we admire will be able to leave this kind of legacy? What about companies?

The Perfect Marketing Strategy That Fell Out of the Sky...

Mitch Joel | Posted 12.17.2012 | Canada
Mitch Joel

When someone jumps from the edge of space back to earth and it's all supported by one brand, you know you are staring at a winner. Felix Baumgartner's supersonic freefall from 120,000 feet not only broke the speed of sound and a world record to go along with it, it practically broke YouTube as millions upon millions of people watched the drop from space online. And with that event, Red Bull also captured the hearts and minds of marketers all over the world.

New Energy Drinks Rules -- Are They Enough?

CP | Posted 12.06.2011 | Canada Living

The federal government has introduced rules to limit the amount of caffeine allowed in so-called energy drinks such as Red Bull and Monster. But th...