Online shopping activity rises as shoppers search out great deals or look for ways to alleviate some of the holiday stress that comes with location-based shopping. So, how do you ramp up your online marketing strategy and increase sales this holiday season? I suggest focusing your efforts on the following areas.
As a marketing professional, there is nothing I hate more than receiving any form of communication (email, Web experience, social media, mobile, whatever) and not see an obvious place where I can either opt out of the communication or protect how much information is being captured. As a consumer, I probably hate it more.
We live in a world where hip creative directors are being positioned against ad monitoring technology that is able to create and serve the best-performing ad... regardless of how lacking it may be of creativity and a big idea.