REMARKETING

How to Ramp up Your Online Marketing for the Holidays

Online shopping activity rises as shoppers search out great deals or look for ways to alleviate some of the holiday stress that comes with location-based shopping. So, how do you ramp up your online marketing strategy and increase sales this holiday season? I suggest focusing your efforts on the following areas.

The Problem With Allowing Consumers to Opt Out

As a marketing professional, there is nothing I hate more than receiving any form of communication (email, Web experience, social media, mobile, whatever) and not see an obvious place where I can either opt out of the communication or protect how much information is being captured. As a consumer, I probably hate it more.