Apple announced this week that they have hired Burberry CEO Angela Ahrendts to lead all aspects of their retail business, including online. No surprise that designers from Karl Largerfeld to Kate Spade have created smartphone accessories to tap into the tech market, but Apple's high profile hires tell us something else.
Imagine that Canada is a retail store in which 100 people work. 10 managers make $80,000 per year. One manager of the 10 trumps them all: he gets over $190.000. The other 90 people -- a majority of whom are women -- work as salespeople and cashiers, or in the stock room. 45 of them make less than $30,000 per year. Many make less than $20,000 per year. This is the retail landscape in Canada.
I work for an ad agency, and focus on digital engagement. I want to share the story of how we made a practical 3D printing application happen. We were in the product design business. Back in the day it would've taken months, if not years, to build a practice to do this work. We had achieved it in less than four weeks.
"What do you want to do with your life?" It's a question that almost every young adult is faced with after graduating college or university. For some, the answer is simple: grad school, medical school, travel or volunteer. For many, the answer is unclear. With this in mind, young adults are asking: Do I need higher education?
Pinterest may not claim Facebook-levels of users, but a few visionary retailers are using the hot social networking site to connect with their customers in a way that Facebook could only dream of. From Aritzia to eBay, Pinterest is offering the digital equivalent of window shopping for people around the world.
The price of a piece of clothing is not at all indicative of the working conditions of its manufacturer. On top of that, implying (or outright saying) that there is something morally wrong with paying ten dollars for a t-shirt is incredibly classist. The truth is that when brand names charge higher prices for their items, that extra cash usually goes to two places: into the pockets of CEOs and other higher-ups, and into the company's advertising budget.
Online shopping and the eCommerce industry has been growing in popularity over the past few years. For those who have converted to online shopping, their number one reason for buying online will be convenience followed by product variety and availability. It makes me wonder; what about the offline shoppers?
One would think that, as the global economy struggles to recover, businesses would be looking at all opportunities to expand, be more competitive, bring in more customers and reduce costs. Online retailing seems to make sense in this climate. Heck, I won't even go to a restaurant without first checking out menus and reviews online.
In 2013 more consumers than ever before shifted their retail spending online. Not surprisingly, this coincided with a groundswell of interest and innovation occurring for ecommerce transactions in Canada. Canadian retailers are trying to reach out to the online Canadian consumer and get them spending their money in the Canadian economy.
Retailers in Canada and the U.S. eked out modest gains this season in part because shoppers are bored. To reignite retail in this country, we need a product design revolution. Take a quick look at who's winning in retail and it becomes clear that product design and the retail environment play a very big part.
This week I spoke to Andrea Lown of SmartBride about her entrepreneurial journey. It was Andrea Lown's own experience planning her wedding which led her to start a business helping brides lessen the burden. Andrea's enterprising idea caught on, and now SmartBride successfully matches up buyers and sellers every day to help their big day make good financial sense.
This week I spoke with a group of seemingly unlikely entrepreneurs who have struck it big in the world of plush monsters. Adam Dunn and Rhya Tamasauskas of Monster Factory spoke to me recently about making a profitable company out of fabric, fibre fill, and a sewing machine. Yet, Adam and Rhya did not set out originally to build monsters.
Chief Financial Officers (CFOs) and Chief Operating Officers (COOs) are increasingly accountable for sustainability. A study by Deloitte -- Sustainability: CFOs are coming to the table -- found their accountability for sustainability had jumped sharply during the last year. Here are some of the drivers for the CFO's involvement in sustainability.
A shopper will saunter over to the kitchen appliances section, whip out their smartphone, scan the UPC symbol on a food processor, and walk out. What just happened? Their phone just looked up that processor and told the shopper where they can get it within a three-minute walk. Welcome to the terrifying new world of retail and declining brand loyalty.