Rim Management

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RIM's Much-Needed New Blood

Thorsten Heins looks like a natural choice for RIM's next CEO. He's experienced enough within RIM to understand the culture and the challenges. But he's also fresh enough, with only four of his 27 years in industry spent at RIM. He's not going to let emotion and history blind him.

RIM's Task: "Change the World. Again."

To remain relevant (and in business), RIM's going to have to do something as significant as inventing the smartphone, the touch interface, or the app store. The harsh reality is that their current strategy is broken, no matter how many times they insist that it isn't.