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The most powerful, effective, efficient and economical way to market your Canadian products or services online is through an affiliate program (also known as associate programs or partner programs). A...
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If you're in sales at a small business, reaching out to potential customers can be a formidable necessity. Most salespeople are motivated to find new customers, but the way they reach out can be cooki...
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One year ago I went to Tiffany's in search of the perfect engagement ring for my fiancée. The diamonds weren't the only thing that was flawless. To sell diamonds, this sales associate flawlessly uses...
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Three things retail stores need to do to remain relevant in a world of online shopping. From the AOL Partner Studio
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When one is in business it can sometimes feel like you are on a desert island; alone, adrift and not quite certain what the escape plan should be. What used to seem like plenty of time nine months ago is now a case of, "Holy you-know-what! I only have less than three months left of the year!" and one or more of the following issues is raising their ugly head
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Updating your sales list and identifying high-value targets is much like referral gathering. It is a pragmatic process and not an event. Identifying and approaching high-value prospects is essential to creating qualified leads that translate into your revenue and growth.
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Not only can a career in sales provide exposure to different industries and emerging markets, it can serve as a launchpad for an intriguing and fulfilling career path and can be a good fit for any personality type. In fact, a strong background in sales could lead straight to the C-suite.
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When thinking about a career in sales, it's not uncommon for young people to picture a used car salesman or a huckster selling home appliances door to door. But a career in sales is much different today than those clichés we're used to seeing on TV or in the movies.
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Before I got into sales, I had a certain pre-conceived notion of what a successful salesperson looked like -- a loud, extroverted (and often annoying ) individual who is very pushy and in a rush to get their clients to sign off on documents they don't fully understand. But times have definitely changed, especially when it comes to sales in the startup space. Funny enough, when I reflect on my experiences on the sales side, I've noticed a number of similarities with dating.
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My clients -- your target companies or organizations -- do not even know you and I exist until we reach out to them. It is our responsibility to make that first touch.There are passive (i.e.: social media) and active (in-person) ways to connect with people you don't currently know but want to. So here is my secret.
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In most situations, measuring the return on investment (ROI) is the best way to determine marketing impact. However strictly relying on this metric limits innovation, growth and improvement that a mar...
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If you did not purchase everything on your list on Black Friday, many of the same items, plus online exclusives will be available on Cyber Monday. When it comes to Cyber Monday, it pays to plan ahead. Ensure you don't miss out on any of the year's best online deals by following these six tips.
Body butter for mom? Check. Grilling cookbook for dad? Check. Discounted boots on sale for myself? Don't mind if I do... More and more Canadians are shopping for themselves over the holiday season in addition to purchasing gifts for family and friends, according to a recent poll by our company.