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The most powerful, effective, efficient and economical way to market your Canadian products or services online is through an affiliate program (also known as associate programs or partner programs). A...
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If you're in sales at a small business, reaching out to potential customers can be a formidable necessity. Most salespeople are motivated to find new customers, but the way they reach out can be cooki...
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One year ago I went to Tiffany's in search of the perfect engagement ring for my fiancée. The diamonds weren't the only thing that was flawless. To sell diamonds, this sales associate flawlessly uses...
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Three things retail stores need to do to remain relevant in a world of online shopping. From the AOL Partner Studio
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When one is in business it can sometimes feel like you are on a desert island; alone, adrift and not quite certain what the escape plan should be. What used to seem like plenty of time nine months ago is now a case of, "Holy you-know-what! I only have less than three months left of the year!" and one or more of the following issues is raising their ugly head
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Updating your sales list and identifying high-value targets is much like referral gathering. It is a pragmatic process and not an event. Identifying and approaching high-value prospects is essential to creating qualified leads that translate into your revenue and growth.
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Not only can a career in sales provide exposure to different industries and emerging markets, it can serve as a launchpad for an intriguing and fulfilling career path and can be a good fit for any personality type. In fact, a strong background in sales could lead straight to the C-suite.
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When thinking about a career in sales, it's not uncommon for young people to picture a used car salesman or a huckster selling home appliances door to door. But a career in sales is much different today than those clichés we're used to seeing on TV or in the movies.
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Before I got into sales, I had a certain pre-conceived notion of what a successful salesperson looked like -- a loud, extroverted (and often annoying ) individual who is very pushy and in a rush to get their clients to sign off on documents they don't fully understand. But times have definitely changed, especially when it comes to sales in the startup space. Funny enough, when I reflect on my experiences on the sales side, I've noticed a number of similarities with dating.
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My clients -- your target companies or organizations -- do not even know you and I exist until we reach out to them. It is our responsibility to make that first touch.There are passive (i.e.: social media) and active (in-person) ways to connect with people you don't currently know but want to. So here is my secret.
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In most situations, measuring the return on investment (ROI) is the best way to determine marketing impact. However strictly relying on this metric limits innovation, growth and improvement that a mar...
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If you did not purchase everything on your list on Black Friday, many of the same items, plus online exclusives will be available on Cyber Monday. When it comes to Cyber Monday, it pays to plan ahead. Ensure you don't miss out on any of the year's best online deals by following these six tips.
Body butter for mom? Check. Grilling cookbook for dad? Check. Discounted boots on sale for myself? Don't mind if I do... More and more Canadians are shopping for themselves over the holiday season in addition to purchasing gifts for family and friends, according to a recent poll by our company.
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Do you really need a million visits to your website each month? Not a chance. Follow these three simple steps to get more leads today.
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Gandhi's passive resistance freed India from British rule in 1947. How Gandhi was able to diplomatically overturn 100+ years of oppression without a war is remarkable. Look a little deeper into Gandhi's story and you'll see three ways that 'Bapu' was a marketing genius.
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While seemingly daunting at first, asking for the business is a necessary occurrence if you are to grow and profit. You may not always hear "yes," but you won't know unless you ask. So what are you waiting for?
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Every business loves more sales, but most businesses don't realize that means longer hours, greater accountability and more responsibility. You risk losing your work-life balance. Do you only equate money with success?
Building and managing a world-class supply chain is difficult regardless the economic climate. Transporting goods quickly and efficiently is a complex task that requires coordinating and managing a number of variables within a fast-paced and volatile environment.
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Let's face the facts. You've hired a PR agency because you are buried in work and want an experienced and proactive PR team that can make you and your company look good -− with the least amount of oversight on your part.
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Imagine you're on a romantic date with your dream match. He or she looks incredible and has a stellar background; a high paying job at a respectable firm, solid values, impeccable style and similar interests to you. But there's one small caveat: You have no emotional connection. Zero chemistry. It's like you're talking to a dead fish! Well, you can forget about having a relationship.
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Ever missed out on a deal so crazy-good that you couldn't stop thinking about it for days? If you're like the rest of us, then your answer is probably yes. Missing good deals is standard because good deals tend to happen all the time, while we are always somehow at the wrong place, at the wrong time. Luckily, there's a fixer for that and it's called taking control.
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Is our financial system broken or just designed to take advantage of the average person? When you go to the bank to make a deposit or pay a bill are you expecting to be sold? Probably not, but it happens all the time.
Rules are there to tell you what you can or cannot do in a game, and they are not negotiable. You either learn them or you fail. Best practices on the other hand are tools you can use, which are learned through watching the way a game is played by others. For instance, if you want to win in poker, you need to understand how to bluff and manipulate your opponents.
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Your company is about to launch a new product or service. It's been in the works for months, maybe years. You are convinced it will be a huge success. It even has the potential to position you as an e...
By now, most businesses have bought into the idea that blogging is an important piece of their marketing communications strategy. But the ability to reach an audience through blogging can work both ways. Here are seven frequent blogging blunders that should be avoided.
This Forbes article is spot on with its four tips to becoming a thought leader, as outlined below. But from a PR and social media perspective, let's look at how these recommendations fit.
There are various methods in which content marketing can work for businesses in virtually any industry, with the information provided in a variety of formats. You can either do this in-house, or hire professional content creators in a variety of mediums to do this for you. Here are some ideas that could work for you.
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You, me, all of us -- we're constantly selling. But here's the kicker and where my seeming naiveté may receive some vindication. Beyond selling products, services, and ideas, you and I are really selling one thing and one thing only: ourselves.
With the holiday shopping season in full force, my requisite ventures into the sweaty shops of my local malls need to be purposeful, successful and time-saving. I've found a dozen ways to make those long line ups and general holiday hustle and bustle productive, amusing and sanity saving.
In August, I bought a resale home that was 30-years neglected. The first order of the day was to source new windows, doors, a furnace, air conditioner, kitchen, flooring and more. I set out to get quotes. During this process I was astounded by how many simple sales techniques -- and common courtesies -- were neglected. Read on to see how your sales team would measure up.
Ask any entrepreneur to give you their elevator pitch and they will light up, assume the position and envelop your ears with a tale of a business, its start, story and success horizon. A close listen...