Scotus Gay Marriage

vectomart

Brands Should Support LGBT Rights

As the SCOTUS decision permeates business and marketing discussions, there have been a few arguments against brands publicly supporting equal marriage and LGBT rights. And not always the kinds of truthiness inspired arguments you might expect, but rather, reasoned (if ill-informed) arguments based on a few common assumptions. I'd like to address those here.
Human Rights Campaign

Changing Your Facebook Profile Won't Help Gay Marriage

As the ever mounting case for same sex marriage lost its footing in the US Supreme Court this week, so did the efforts of a generation. The Human Rights Campaign (HRC) spearheaded the effort online asking marriage equality supporters to simply change their social media profile to a pink equal sign over a red background. And it worked, not surprising given the connectivity of social media. Proffering an opportunity to look like the most engaged of activists in less than 10 seconds amongst the most narcissistic bunch is but the largest and most appetizing of carrots to dangle. Who wouldn't take a bite?