Companies that once saw blogging as something they couldn't afford due to lack of time, resources, or interest must now rethink their position and start seeing it as something they can't afford not to do if they want to survive the new economy.

Whether con games are played in the digital world or the physical one, getting someone to lower their guard with a clever ruse makes the life of a thief that much easier. In the vernacular of hackers, this is called social engineering. Social engineering is about hacking the human mind, something that in many ways is significantly easier than finding a new software vulnerability and using it as a gateway into your enterprise. One way to get hold of that information is to target people according to their jobs and interests, and there is perhaps no greater source of data on those subjects than social networks.