Seo

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What To Know Before Starting A Blog For Your Business

Many businesses decide that they're going to start a blog. This is great! Or is it? When you choose to blog and do it right, it has the potential to do awesome things for your business. Do it wrong though and you'll be completely wasting your valuable time. A poorly written blog may even cause potential buyers to lose confidence in your business and go elsewhere. This is why adding a blog to your business marketing plan isn't something to do on a whim. It requires some careful thought and consideration.
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15 Ways To Tell Search Engines Your Business Is Canadian

One of the reasons Canadians aren't finding local or national establishments for online or offline shopping, is the lack of local, organic search engine optimization (SEO). Optimizing your website to grab these shoppers can give you a serious competitive advantage, both online and offline. Here are 15 ways to let search engines know what country, province or city your business is located in.
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How to Start a Successful Travel Blog

About a year ago I hit "submit" on my very first travel blog post. I'd spent most of my adult life traveling to many destinations and amassed hundreds of stamps in my passport over the years. Writing about my travel adventures and experiences seemed like a logical, and even easy, next step. Here are five things I wish I knew before starting my travel blog.
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Get Back To the Basics When It Comes To SEO

If you're in the process of building out content to bolster your SEO efforts, start with the content on your website. Are visitors able to discern what you do? Do you describe your services or products adequately? Is your copy informative and helpful based on what potential customers are searching for? Next, you should create a blog, if you don't already have one.
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What Content Marketing Can Do for You in 2014

There are various methods in which content marketing can work for businesses in virtually any industry, with the information provided in a variety of formats. You can either do this in-house, or hire professional content creators in a variety of mediums to do this for you. Here are some ideas that could work for you.
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Why Websites Should Kill Their Comments

Whether we like it or not, the great discourse and online conversations are being clouded and polluted with spammy comments. If you have ever blogged, you will note how difficult it can sometimes be to sort the wheat from the chaff.
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How I Found a New Job in a New Country

Finding a job in itself can be an overwhelmingly daunting task. Finding a job in another country with a different set of norms, values and culture can be desperately distressing. However, like many others, I was hoping to beat the unemployment trend and for me, taking a risk ultimately reaped huge rewards.
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Is Your Brain Being Hacked?

Whether con games are played in the digital world or the physical one, getting someone to lower their guard with a clever ruse makes the life of a thief that much easier. In the vernacular of hackers, this is called social engineering. Social engineering is about hacking the human mind, something that in many ways is significantly easier than finding a new software vulnerability and using it as a gateway into your enterprise. One way to get hold of that information is to target people according to their jobs and interests, and there is perhaps no greater source of data on those subjects than social networks.

PR is More Than "Nice To Have"

Very often, businesses that serve other businesses put public relations on their "nice to have" list. Some believe that the payoff on PR is too long-term, it doesn't have an impact on sales or have a direct return on investment. The fact is, PR is one of the best ways to target your customer with a relevant message that will make them act. Here are a few things you can do to maximize your PR efforts and deliver big time to your top and bottom lines.