To be a true "classic," said catchphrase needs to enter the general everyday vernacular and become a label; a label that embodies a theme and earns immediate nods of recognition and relevance whenever it is mentioned. Last week, I heard what may be the next great one...

While it's nice to get drunk on the social media Kool-Aid and point fingers at those who have gained exposure and popularity through it (both positive and negative), all of that pales in comparison to the fact that we still don't even really know just how powerful this new media is.

A few years back, I set a personal goal of reading one book per week. Blog posts are great. So are Twitter, online newspapers and magazines and the occasional podcast, but if you really want to deep-dive into a topic, you have to read a well-written book about the topic that interests you.