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Do you really need a million visits to your website each month? Not a chance. Follow these three simple steps to get more leads today.
Gandhi's passive resistance freed India from British rule in 1947. How Gandhi was able to diplomatically overturn 100+ years of oppression without a war is remarkable. Look a little deeper into Gandhi's story and you'll see three ways that 'Bapu' was a marketing genius.
The next time you love talking to a digital marketer will probably be the first time you love talking to a digital marketer. They blabber more than Steve Urkel and act less than Mark Hamill after Star Wars. These are the idiotic things digital marketers say that drive the rest of the working world crazy.
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Networking events are speed-dating for sales reps. You put on a name tag on, snack hors d'oeuvres and try to grow business. Most people end up with nothing for one important reason...
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Every business loves more sales, but most businesses don't realize that means longer hours, greater accountability and more responsibility. You risk losing your work-life balance. Do you only equate money with success?
Support is your organization's front line. Customers call them with problems. If your business is a football team your sales people are your offense. Support people are your defense. Here's a few things a support person wants to tell you, but can't.
Welcome to another edition of the Digital Marketing Mailbag! Thank you to everyone that asked a question and some will be used in future columns as well. Feel free to submit questions for future mailings!
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Businesses use marketing automation and CRM software to manage and communicate with their sales contacts. You can build landing pages and broadcast automatic emails/triggers to people based on some ac...
Doing the hard work to create a clear, concise and compelling definition of who the company is -- what business it is really in -- is a tiny investment to inoculate a company from this potentially fatal disease. Steve Jobs was such a remarkable leader because he was constantly fearful of the threat of founder's dilemma, even as he was basking in the glow of Apple's amazing success.
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Mark Twain was famously quoted as saying "I didn't have time to write a short letter, so I wrote a long one instead." The subtext of his quote is that time is the enemy of clear, concise and compelling communication. The same is true of strategy development.
There are two things that Blockbuster, Borders and Kodak have in common. The first thing they have in common is they all went bankrupt because digital technologies made their businesses obsolete. The second thing Blockbuster, Borders and Kodak have in common is that they all could be thriving today.
The Fight For Control Over Our Lives Apple and Google will pull ahead of the pack in terms of its software controlling every aspect of our lives. First it was computers. Then iTunes. Then iPhone and A...
Cloud-based services, also known as SaaS apps (software as a service), make more sense for everyone involved. SaaS apps are easier for customers to access, use and pay for, with the low subscription fee essentially amortizing what used to be a more onerous capital cost. They provide the developer with a consistent, predictable cash flow, and a far easier/cheaper development and upgrade process.
Do balanced people give us a reason for living? Do they challenge us to become better people? Maybe that's why so many of us overachievers and entrepreneurs are not balanced; because we craved passion, engagement, discovery -- extreme intensity.