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One of the most challenging things for small business owners to grapple with is how to get publicity for their business. With so much "noise" out there with competitors clamoring for media profile, how does a small business get their voice heard above the din?
Is content the future of marketing? Looks like it. But with all the hype surrounding branded content creation that is less self-serving and more useful, how are consumers feeling about brands that have chosen to go down this path?
Fortunately for small and medium business owners (SMEs), the Internet, while changing the marketing game, has also leveled the playing field and has paved the way for marketing efforts to be increasingly efficient and effective through a concept known as inbound marketing.