The new iPad mini is the perfect size for my junior kindergartener. However, does a JK really warrant owning a computer? I tend to think not. Already it seems there is this mad scramble going on to ensure that our kids are equally if not more tech-savvy than their peers. There is plenty of time to hone his keypad skills but the window for developing his imagination seems to close a little every day.
What will Apple do next? What is the technology that will disrupt the iPhone and iPad business? If you have read Walter Isaacson's Steve Jobs biography (and I strongly recommend that you do), there was a very telling (and compelling) line from Jobs: "If you don't cannibalize yourself, someone else will."
While technology like smartphones, tablets and such seem at first glance to be aimed at the young and hip, it's those in need of replacement hips who will be the biggest winners as technology continues to transform our daily lives bit by byte. When you can Skype with your grandchildren, email your children or keep in touch with old and new friends via Facebook, you don't feel as isolated. For chronic diseases that afflict the elderly, like diabetes and heart disease, there are now so many easy-to-use apps and gadgets to monitor blood-sugar levels, blood pressure and more. Maybe you can teach an old dog new tricks.
According to Comscore, 40 per cent of Canadians own a smartphone. You would think that brands would be scrambling to establish their mobile presence. Surprisingly, this is not the case. That so few brands have a mobile presence provides a tremendous opportunity for leadership and to be one of the few brands who do mobile well. Here are a few crucial opportunities brands are missing out on by ignoring mobile.
Not only are we enamored with the ability to send and receive information in a digital format, but our children are equally smitten. I hear more and more parents bemoaning the fact that they're not able to retrieve their iPad or laptop from their young child who is busy surfing the web, watching videos or playing games on the device. Here are the top seven ways that digital technology has affected our children -- the good and the bad.
Recently, a very senior marketing professional who works at one of the world's largest corporations was recounting a story of how they saw a postal truck outside of their corporate head offices in Silicon Valley, and every single parcel that was being offloaded from this truck was from Amazon. He thought to himself: "This is the what retail looks like in 2012."