Social Change

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Food Alone Won't Solve Hunger

For the last 40 years, we've been sold a lie about how to solve hunger. It's the kind of deception that sounds so right, so convincing, that we don't even ask questions. We've been told that handing out food to poor, struggling people will fill their need and end their hunger. And yet nothing could be further from the truth.
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Entrepreneurs Have A Duty To Social Consciousness

But because entrepreneurship is now under the intense spotlight of society's gaze, this puts a certain duty on entrepreneurs and business leaders in general. More than ever, today's entrepreneurs have a duty to exercise social consciousness. As arbiters of innovation, entrepreneurs -- true entrepreneurs, and not the star-struck wannabes who lack the true entrepreneurial spirit -- are in a prime position to shape the course of culture and society.
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Taking Health Care On The Road

With our health care system facing ever-increasing demands and mounting budget constraints, we need to think differently about how we deliver health care. As we've seen in our series on change agents, this is precisely what change agents do -- they make a difference by doing things differently.
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Before Buzzwords, We Had Change Agents

Transformational approach, holistic approach, social enterprise -- today it's become trendy to throw around buzzwords about social change. Fortunately, the buzzwords have a concrete meaning thanks to innovators in the not-for-profit world who implemented the approaches in the first place -- long before the jargon existed. These are the original change agents.
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Political Correctness Is A Right-Wing Myth

With the entire continent engaged in some of the most polarizing politics seen in decades, everyone seems to have one thing in common: Everyone thinks people these days are too easily offended. But they aren't. They're no different than they've ever been. And, as for political correctness, it doesn't exist.
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Greenpeace Sparked a Revolution. It's Time For Another

My father, Robert Hunter, had coined the term "mind bomb" as an expression that our greatest tool for revolution was our own consciousness. He believed that mass media (early broadcast media at the time) could help spark that consciousness shift and a societal shift by changing the story of our times. The reality is the tides are turning. Despite the stories of impossibility in the fight against climate change, there are some new stories being written of possibility. It will still take many more of us -- millions and billions of us -- to continue to share these news stories and to create the "mind bomb" moments.
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Social Change Requires More Than Just a Retweet

Bell Let's Talk Day inspired active online engagement, attracted celebrity endorsements and the attention of media, all the while raising vital charitable dollars. But a one-day social media event is not enough to significantly move the needle away from ignorance, fear and silence. After all, what happens the next day, and the day after that? Social change requires more than a social media plan. It requires a long-term sustainable strategy. Because in our content-rich, highly distracted world, passion is sometimes overrun by profit, causes are sidestepped by things like limited overhead and the desire to stay current fuels an unyielding need to move onto the next big thing.

A Grassroots Model For Unions

As Canadian unions come under increasing attack by the Harper government (welcome to the club!), there are lessons to be learned from south of the border. A great model I'll dig into a little here is Working America.
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How Your Small Business Can Grow Big Ideas

Social entrepreneurship understand that it's about big ideas in small packages that have the potential to effect enormous social change. Social entrepreneurship is about the regional and global impact that can be unleashed if start-up solutions to local problems are given the support to grow, scale-up, and spread around the world. Here are some insights into what it takes to grow and scale.
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How I Went Green For Profit

There are many enterprises now that don't fit our outdated good vs. bad models; they're designed to make money, lots of it in fact, but they can only make that money for their shareholders by making our world a better place. This has been true in my experience as well. Nearly six years ago, I started this thing called "Green Rewards."
Apple

Apple, Have a Heart -- It's Time to Give Back

The new iPhone has arrived. And those who worship at the altar of Apple are salivating. But where does the company exist in the hearts of the consumers of technology? Other leading tech-centred brands are turning profits and making tangible commitments to the greater world. I don't want to hear any more excuses -- it's time to place cause at the core of business.
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At Rio+20, Canada Is a Zero, Not a Hero

In Rio, Canada worked pretty hard to make sure no binding agreement on tackling overfishing occurred...or any other agreement for that matter. We can't look to our politicians to help the Earth, but we can look to ourselves. Local efforts from businesses and cities: These are things we can count on.

Marketing Beyond Materialism

Marketing has changed forever because consumers have changed so fundamentally. Consumers are now seeking more than just pure materialistic satisfaction -- they want their consumption experience to also have an impact or make a difference somehow.