Marketers often believe that social outlets themselves create change, however most of us know that is not the case. A Twitter feed of "gobligook" is still just a bunch of "gobligook" that no one wants to read about. Using social media to empower and create voice in the virtual world is only as powerful as the reaction people have or can be inspired to have in physical world.

Bangladesh is one of the poorest countries in the world, their child and maternal mortality numbers are still too high and millions of children are stunted by malnutrition. Bangladesh clearly demonstrates the need but it surprisingly also demonstrates the hope. It would probably surprise many Canadians how important technology, particularly cell technology and the internet, is to the practice of development today.