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Social Graph

Are Brands Failing the Speed Test?

Mitch Joel | Posted 12.01.2012 | Canada Business
Read More: Mitch Joel, Real Time Web, Social Media Research, Content, Marketing Professional, Twist Image, The Now Revolution, Six Pixels of Separation, Social Media Channel, Facebook, The Social Habit, Brand Story, Social Media, Edison Research, Consumer Expectations, Convince and Convert, Iphone 5, Technology, Customer Service, Digital Marketing, Major Appliance, Amber Naslund, Mobile Service Provider, Twitter, Supply Chain, Customer Support, Jay Baer, Consumer, Social Graph, Ups, Business Book, Apple, Ctrl Alt Del, Poll, Canada Business News
Mitch Joel

It turns out that consumers want one thing: their issues resolved. And, they want it done fast. Faster than fast. The challenge is this: the majority of brands act fast... as fast as they can. Sadly, it's not even close to being fast enough for consumers. Now, brands and consumers are going to have move forward and figure out a way to define what the true speed limits are.

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Facebook Should Not Be Treated like Other Media

Mitch Joel | Posted 07.29.2012 | Canada
Read More: Mitch Joel, Canadian Marketing Association, TV Show, Mark Zuckerberg, Twist Image, Marketing Book, Facebook Canada, Six Pixels of Separation, Media, Facebook, Ford, Ipad, The New York Times, Media Channel, Social Media, Facebook IPO, Online Social Network, Marketing, Media Hacker, Media Company, Lululemon, Newspaper, Business Model, Magazine, Social Graph, Business Book, Iphones, Apple, Online Channel, Advertising, Advertising Revenue, Radio Station, Cma, Jordan Banks, Ctrl Alt Del, Canada News
Mitch Joel

What does Facebook sell? You could say advertising. They sell advertising to the tune of several billions of dollars each and every year. If Facebook is a media company, we then have to ask ourselves: What kind of media channel does Facebook provide and how does it compare to those other media channels?

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