SOCIAL IMPACT CAMPAIGNS

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Can an Altruistic Business Model Also Be Profitable?

"Imagine if companies started thinking about the social impact they wanted to create in the world and tied it to bottom line performance. The potential impact could be incredible," explained Mr. Haid. As an example, he cites TOMS, which donates a pair of shoes for each one purchased or Warby Parker, which runs a similar model but for sunglasses.