Consumers Control The Brand (And Other New Media Myths)
Mitch Joel
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Posted 04.22.2012
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Canada Business
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Mitch Joel,
Chief Marketing Officer,
Brand Message,
Social Media Brands,
Marketing Consumers,
Consumer Brand,
Brand Consumer,
Social Media Consumers,
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Canada Business News
In the past few weeks, I've come across a handful of blogs that are regurgitating this myth about consumers and control. As someone who spends the majority of my time in the boardrooms of some of the biggest brands in the world, please trust me when I tell you that the marketers are firmly in control of the brand.
