Having a video these days is key to expanding your brand and increasing client retention. Just think of what you prefer when you land on a site -- how many videos do you watch that have been shared by your friends. To boost your bottom line and drive growth, here are the 5 reasons video is essential.
Technology is changing and it's providing opportunities for businesses to adapt to the changing communications landscape. Further necessitated by real time discussions, the speed of this information, plus a global shift towards improving workforce efficiency, companies now need to look at ways to transform to ensure their survival. The first company profile in this series: Tellagence.
October is breast cancer awareness month. Yesterday, my 10-year-old son came up to me and asked: "Mommy, do you remember that commercial we saw about those pink things?" He made his hands in a cup formation and covered his chest like a bra. Is there anyone else out there that has some feminism kicking around to feel objectified by overly sexualization of breast cancer? Are breasts selling cancer awareness just like they sell cars, beer, music, cigarette, shoes, and pretty much everything else. Just in case you think I am a prude, I ask you this: Are men asked to wear speedos to raise awareness for prostate cancer?
Facebook just announced that it now has one billion active users -- an astounding number. But whether your business' number hovers at 100 or a billion, this singular measure of "success" is of little value, and at best misleading. Is a billion users a significant milestone? Absolutely. Does it matter? Not in the least.