A recent study discovered that Twitter users who see a retailer's tweet are more likely to visit their retail websites and make online purchases. This article made me consider the impact of a tweet on online retailers.

We live in a world where hip creative directors are being positioned against ad monitoring technology that is able to create and serve the best-performing ad... regardless of how lacking it may be of creativity and a big idea.

As we all know, the social web is here to stay. But is this sustainable? Has the equation changed? Evidence suggests that it has. By some reports, there are some 500+ social media sites that exist. A number of them -- maybe a majority, will go down for the count.

Having a video these days is key to expanding your brand and increasing client retention. Just think of what you prefer when you land on a site -- how many videos do you watch that have been shared by your friends. To boost your bottom line and drive growth, here are the 5 reasons video is essential.

Technology is changing and it's providing opportunities for businesses to adapt to the changing communications landscape. Further necessitated by real time discussions, the speed of this information, plus a global shift towards improving workforce efficiency, companies now need to look at ways to transform to ensure their survival. The first company profile in this series: Tellagence.

Facebook just announced that it now has one billion active users -- an astounding number. But whether your business' number hovers at 100 or a billion, this singular measure of "success" is of little value, and at best misleading. Is a billion users a significant milestone? Absolutely. Does it matter? Not in the least.

When it comes to blogging, we're still insecure. With over a decade of blogging under our global belts, it's still a new and developing form of communications and media that has yet to fully mature and find it's permanent place in the media landscape. But it could help your company a lot.