Social Media

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Social Media's Disposable Content Has Value

For some time now, marketers have been talking about the importance of brands being authentic on social media. Social media is evolving. The trend toward disposable content, perhaps, isn't a trend toward the disposable, but a trend toward the authentic and real. Just as in real life, people prefer to interact with others who show vulnerability and authenticity.
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Is Social Media Making us Less Human

Social media is only social in the sense that it relies on people interacting. However a point and click of a mouse is a far cry from what I consider interaction. Genuine interaction is lost in social media. There is no body language, no context, no natural flow of conversation, and no emotions. Comments, shares and likes is sadly starting to become the basis of some people's self-esteem.
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Social Change Requires More Than Just a Retweet

Bell Let's Talk Day inspired active online engagement, attracted celebrity endorsements and the attention of media, all the while raising vital charitable dollars. But a one-day social media event is not enough to significantly move the needle away from ignorance, fear and silence. After all, what happens the next day, and the day after that? Social change requires more than a social media plan. It requires a long-term sustainable strategy. Because in our content-rich, highly distracted world, passion is sometimes overrun by profit, causes are sidestepped by things like limited overhead and the desire to stay current fuels an unyielding need to move onto the next big thing.

Three Ways to Peaceful Posting

Today more than ever it's important to be judicious with what you click on in the fast streams of information and people that pass through your computer. For healthy endorsement and effective peaceful posting, consider the following.
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How to Get Your Business Noticed at the Superbowl

With a reported record cost of $4.5 million rate for a 30-second spot in the U.S. and up to $200,000 in Canada, many companies don't have the budget to get their brand into the big game. That doesn't mean businesses won't get creative and try to intercept the spotlight during the mecca of the advertising calendar. Companies can attempt a field goal with the following three points to get noticed.

Why This Will Be the Year of #LivingDeliberately

I'm glad and excited that technology has given voices to people who would otherwise be silent, myself included. I'm relieved that getting fired up on camera is no longer limited to Fox anchors or the Mad Money guy. I'm thrilled that people can change the world with a YouTube video or blog post, but this excitement is tinged with the worry that the system is starting to fail.
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What Most Businesses Don't Understand About Consumers

Senior management is unwilling to relent to the strength and power of the consumer. It is surprising how many businesses still "think" they can control the message, despite the countless examples of organizations that have been humbled by this thing called social media. By preserving control at the top of the hierarchy, these same organizations are increasingly vulnerable to the volatility of the customer voice.
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Why Do Canadians Love the 'Humblebrag' So Much?

You've probably seen the photos and posts before: friends thrilled to attend a party, their Friday night post-work drinks at a new bar, or even selfies with a celebrity. Of course you'd want to show off your amazing experiences to your friends and followers! But to avoid being labeled a humblebragger, try finding the balance for the types of posts you share and avoid faux humility.
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How to Start a Successful Travel Blog

About a year ago I hit "submit" on my very first travel blog post. I'd spent most of my adult life traveling to many destinations and amassed hundreds of stamps in my passport over the years. Writing about my travel adventures and experiences seemed like a logical, and even easy, next step. Here are five things I wish I knew before starting my travel blog.
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Why It's

A guy who you think is attractive but who has some unsuitable personality traits comes up and asks you out. You say yes, even though what you really meant to say was no. "Why did I do that?" you wonder. According to new research from the University of Toronto and Yale University, rejecting unsuitable romantic partners is easy in hypothetical situations, but not so when considering a face-to-face proposition.