Shutterstock / Kostenko Maxim
David Ramos via Getty Images
For some time now, marketers have been talking about the importance of brands being authentic on social media. Social media is evolving. The trend toward disposable content, perhaps, isn't a trend toward the disposable, but a trend toward the authentic and real. Just as in real life, people prefer to interact with others who show vulnerability and authenticity.
Image Source via Getty Images
Tech giants like Google, Facebook, Uber and Airbnb have entered unchartered policy territory where ethics debates, grey areas and government relations are the daily norm. While the seeming nuisance of having to deal with all these new policy implications all at once may seem cumbersome, the economic benefits and progress that has been made far outweigh the work.
Yagi Studio via Getty Images
Falling roughly between the ages of 18 and 30 today, the millennial generation is now growing into its peak earning years -- prime time for travel brands to be looking at how they can capture this generation's business. However, one trend we're seeing has some travel companies a bit worried.
Lack of social connections can be as harmful to people's well-being as suffering from diseases, stress or poverty, and can even reduce life expectancy. Loneliness and isolation are not only on the rise among the elderly but growing parts of the general population as well.
Ellagrin via Getty Images
A relatively newly-named phenomenon, Fear Of Missing Out (FOMO), has become a powerful communications insight. While the premise of FOMO may be similar to "Keeping up with the Joneses," social network...
Social media is only social in the sense that it relies on people interacting. However a point and click of a mouse is a far cry from what I consider interaction. Genuine interaction is lost in social media. There is no body language, no context, no natural flow of conversation, and no emotions. Comments, shares and likes is sadly starting to become the basis of some people's self-esteem.
The obscene "joke" originated in the U.S.
Anatoliy Babiy via Getty Images
Bell Let's Talk Day inspired active online engagement, attracted celebrity endorsements and the attention of media, all the while raising vital charitable dollars. But a one-day social media event is not enough to significantly move the needle away from ignorance, fear and silence. After all, what happens the next day, and the day after that? Social change requires more than a social media plan. It requires a long-term sustainable strategy. Because in our content-rich, highly distracted world, passion is sometimes overrun by profit, causes are sidestepped by things like limited overhead and the desire to stay current fuels an unyielding need to move onto the next big thing.
Minerva Studio via Getty Images
The story of your business is a starting point that should never be underestimated. It needs to be an engaging tale to get your message across -- one that gets people talking and sharing. People have...
Ievgen Chepil via Getty Images
What would happen if I could spend some of that "busy time" with non-stress related items? What if I could find a more peaceful way to start and end my day? What if I could make a few small subtle changes that could change the outlook on my day? A lot of what if's that needed a firm action plan.
Transferring day-to-day responsibilities for voice and data management to an outside vendor is an immense load off the staff of any growing company. It means not having to worry about hardware and software issues, as well as ongoing technical support, remote monitoring, troubleshooting, repairs and ongoing upgrades.
Plug Yourself! Photo Credit: Crystal Morris 1. BE CREATIVELY CONSISTENT How do you plug yourself on social media? Create new relevant content on a regular basis to keep existing fans interested and m...
Dave Broberg via Getty Images
Today more than ever it's important to be judicious with what you click on in the fast streams of information and people that pass through your computer. For healthy endorsement and effective peaceful posting, consider the following.
Mike Powell via Getty Images
With a reported record cost of $4.5 million rate for a 30-second spot in the U.S. and up to $200,000 in Canada, many companies don't have the budget to get their brand into the big game. That doesn't mean businesses won't get creative and try to intercept the spotlight during the mecca of the advertising calendar. Companies can attempt a field goal with the following three points to get noticed.
Fun fact: At this point most people are already quitting on their New Year's resolutions. It is more often than not because they have tried to do too much. If health is your mission, focus on these points. 1) Get portion sizes under control -- We simply eat way more than we need.
I'm glad and excited that technology has given voices to people who would otherwise be silent, myself included. I'm relieved that getting fired up on camera is no longer limited to Fox anchors or the Mad Money guy. I'm thrilled that people can change the world with a YouTube video or blog post, but this excitement is tinged with the worry that the system is starting to fail.
Darryl Estrine via Getty Images
Do you really need a million visits to your website each month? Not a chance. Follow these three simple steps to get more leads today.
Noel Vasquez via Getty Images
Senior management is unwilling to relent to the strength and power of the consumer. It is surprising how many businesses still "think" they can control the message, despite the countless examples of organizations that have been humbled by this thing called social media. By preserving control at the top of the hierarchy, these same organizations are increasingly vulnerable to the volatility of the customer voice.
Michael Gottschalk via Getty Images
You've probably seen the photos and posts before: friends thrilled to attend a party, their Friday night post-work drinks at a new bar, or even selfies with a celebrity. Of course you'd want to show off your amazing experiences to your friends and followers! But to avoid being labeled a humblebragger, try finding the balance for the types of posts you share and avoid faux humility.
Gala_Studio via Getty Images
As a blogger, your personal brand and your business brand are often one and the same. So when someone looks for you via a search engine, you want to be sure what he or she finds reflects the brand you've worked so hard to create.
Zave Smith via Getty Images
The Captain's Logger -- The master of the universe that uses his or her status updates as a daily log. Save the useless information about your cat and pictures of your left over Arby's Beef 'N Cheddar combo for someplace else. Like Twitter.
Your entire "content portfolio" reflects who you are and hence becomes part of your personal brand. I believe anything that you comment, share, recommend and "like" are also part of your content portfolio.
2014 has seen some exciting developments in the digital marketing space. Here is a look at both the best and the worst of digital marketing in 2014.
Dimitri Otis via Getty Images
About a year ago I hit "submit" on my very first travel blog post. I'd spent most of my adult life traveling to many destinations and amassed hundreds of stamps in my passport over the years. Writing about my travel adventures and experiences seemed like a logical, and even easy, next step. Here are five things I wish I knew before starting my travel blog.
JGI/Tom Grill via Getty Images
Some companies are masters at influencing buying habits. Starbucks, for instance, has been at the helm of controlling the customer experience for a long time. From the in-store environment to the presence on social media, the company has been able to balance its image as a responsible coffee source and still nearly quadruple share prices in the last 5 years.
Fotografias de Rodolfo Velasco via Getty Images
Many millennials have grown up on social media. We communicate in 140-characters or less. Our memories are edited through filters to look their best. Our accomplishments are constantly compared to the...
Raymond Boyd via Getty Images
The definition of a traditional career does not lend well in today's innovation and technology driven economy. Workplaces are changing. No longer must you come into the office everyday for business meetings when you can stay at home and with a click of a button, video conference with executives around the world.
Alex-White via Getty Images
Just as the lights, the decorations, and the overall glow of the season offer a breath of fresh air against the dull weather outside. So too do our favourite brands -- if they make an effort to stick out.
JGI/Tom Grill via Getty Images
As the holiday season nears and 2014 comes to an end, we're at the cusp of being inundated with countless lists and predictions about what 2015 holds. Everybody has the desire to gain insight into what's on the horizon. But with such a huge number of resources to turn to, how do you cut through the noise and find what is truly valuable?
Canadian entrepreneurs should take a multicultural mindset. The Canadian landscape is changing rapidly with an estimated 250,000 newcomers making Canada their permanent home. Paying attention to this increasing segment of customers and consumers is smart business.
Michael Martin via Getty Images
This week marks a major milestone in Julia Hanigsberg's career as she steps down as Vice President of Administration and Finance of Toronto's Ryerson University to take on the top job at the Holland Bloorview Kids Rehabilitation Hospital.
A guy who you think is attractive but who has some unsuitable personality traits comes up and asks you out. You say yes, even though what you really meant to say was no. "Why did I do that?" you wonder. According to new research from the University of Toronto and Yale University, rejecting unsuitable romantic partners is easy in hypothetical situations, but not so when considering a face-to-face proposition.