Once upon a time, not all that long ago, only charities could celebrate positive impact on society. Is it really that difficult to spot that magic spot where social and financial profit intersect? Based on first-hand experience I would say it's not -- in fact there are plenty of other obvious examples all around us.

We fuelled a belief in our capitalist society that you can't make a profit without harming the world -- and that the only people who can do good for our world don't make a profit. "Giving back" has become one of the most fashionable lines -- as if to imply that we really must have stolen something as we were making a profit!

Progressive CEOs need to apply their corporate muscle effectively, and that means challenging those businesses preventing a timely transition to the sustainable economy.

Could it be that our world-leading national politeness and gentleness is actually holding us back a bit from stretching our minds and our capabilities? How do we find a way to stay nice and play to win at the same time?