Rather Than Buy Products, We Buy in to Services
Paul Barter
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Posted 11.28.2012
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Canada Business
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Canada Business News
It used to be that you bought a product, took it home, and used it until it ran out or broke. If you needed to, you bought another. Today, we don't just buy things, we buy into them. Two big trends have been reshaping the consumer marketplace: something-as-a-service and the experience economy.
