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Why CFOs Need to Care About Sustainability -- Now

Tyler Elm | Posted 01.20.2013 | Canada Business
Read More: Stakeholders, Deloitte, Finance, Chief Financial Officer, Audit, Cfo, Sustainability, Retail, Ernst & Young, Chief-Operating-Officers, Accounting, Accountability, Canadian Tire, Canada Business News
Tyler Elm

Chief Financial Officers (CFOs) and Chief Operating Officers (COOs) are increasingly accountable for sustainability. A study by Deloitte -- Sustainability: CFOs are coming to the table -- found their accountability for sustainability had jumped sharply during the last year. Here are some of the drivers for the CFO's involvement in sustainability.

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IPO or Not, Facebook Let Us Down

Paul Barter | Posted 07.17.2012 | Canada Business
Read More: Google AdWords, Ipo, Advertisers, Facebook, Users, Privacy, Timeline, Stakeholders, Facebook IPO, Marketing, Mark Zuckerberg, Market-Share, Canada Business News
Paul Barter

Despite its inflated IPO, Facebook couldn't look more different from what we hoped it might someday be. The problem is that no one's happy: Customers are subjected to more and more ads, and the companies who created those ads aren't seeing much of a return on investment. But the IPO adds another wrinkle to the equation...

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