The speed with which our world now lives could well put an end to the world of iconic brands. Before all of this connectivity, a great brand could stand the test of time. It now seems like insanity. The Beatles were iconic. Do you believe that any of the musicians today that we admire will be able to leave this kind of legacy? What about companies?

For me, the quintessential source of inspiration comes from where I start every morning, and that place is Starbucks. I am a Starbucks Brand Addict because they have created an environment and a brand that has me hooked. What Starbucks has done rather ingeniously, is create a Brand Ambassador out of me without me even knowing it. Here are some ways that Starbucks is doing it right and how you can learn from their holistic approach to the customer experience.

NEW YORK, N.Y. - Starbucks Corp. on Thursday reported third-quarter net income that fell short of Wall Street expectations and cut its outlook for the...

The coffee company has decided to contribute something new on their menu board. Not only are they offering up their classic Orange Mocha Frappuccinos, now they are pushing -- wait for it -- jobs.

NEW YORK, N.Y. - Starbucks Corp. says it will stop using a red dye in its drinks that is derived from crushed bugs.The Seattle-based coffee chain said...

TORONTO - McDonald's is spending $1 billion to renovate all its Canadian locations in an effort to make its restaurants look cozier, raising the stake...

SINGAPORE - Starbucks Corp., the world's largest coffee retailer, plans to triple the number of its coffee shops in China during the next four years, ...

Starbucks Corp. Chief Executive Officer Howard Schultz urged other CEOs to stop donating to U.S. political campaigns to encourage leaders to solve the...