I first saw Robbie Whiting in 2012 at South by Southwest, where he gave a daring presentation on the death of the advertising agency model. At the time, he was Director of Creative Technology at Duncan/Channon, an agency which has applied a unique approach to attracting new business: Making things. He's since launched his own agency: Argonaut.
Accelerators are like a "Boot Camp" for Start-Ups. You must apply to an accelerator, and you must meet certain requirements to be considered. Once chosen, you are given resources and guidance to get your company to the next level. Recently, I spoke with Roger Chabra of RHO Ventures about his perspective on the state of funding, accelerators, and start-ups in Canada.
As CEO of a product testing company, I have encountered hundreds of entrepreneurs with unique ideas who are quite brilliant and determined and who have the guts to take a concept and turn it into a business. Most of them stumble with their pricing model. If you scare off a customer with your pricing from the outset, you will likely brand yourself as "that expensive company."