Stonemill Bakehouse

Flickr: CHRISTOPHER MACSURAK

McDonald's and Weight Watchers? Why Your Brand Should Seek Unlikely Parternships

Are you looking to re-position your brand and products/services to a distinct audience? Brands that are looking to aggressively grow their business don't want to isolate their current customers because that's their "sweet spot," but they want to grow and need to look to new customer segments to make that happen. Here are some great examples of partnerships that I have seen in recent times.