Even before the Games began, it seemed Bell and Rogers decided to stick with selling cellphones and they aren't interested in the next Olympics (which have gone to CBC). Now, the viewing numbers are excellent of course. But they're no more than a rather dubious measurement of eyes in front of TV sets, computers and various gadgets. They're not indications of satisfaction. Or dissatisfaction. For the record though, here are some things in CTV's evening prime time coverage that certainly could have been done better...

Once upon a time when the world was young and had hope, and global warming, the one per cent and social media hadn't yet been invented, there truly was a golden age for TV news in North America. Could Microsoft bring that golden age back since its split from MSNBC?

Over these past twelve years, MacInnes-Rae has proved with Dispatches that the ancient art of storytelling didn't die with Seven Days. And that for broadcasters, traditional storytelling is still by far the best, most efficient and effective way to pass on information, one person to another.

Each of the stories is doubtless scientifically sound, but seldom do any of them inspire the kind of interest and anticipation which makes a viewer hang in (postpone the beer or bathroom break) to find out how it all turns out.

By now, you know most of the gory details of the damage. Ten per cent cut to the CBC. Blood on the floor. From some, wails of anguish. From others, roars of applause. The time of the great networks is over. The Internet and social media have won. But old media can save itself through storytelling.

In a world where books struggle with their own digitization and only a small few earn the right to have a book deal that can turn into a blockbuster movie, it seems like comic book culture grows and still has a certain level of protectionism when it comes to the value of the actual physical paper.