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The majority of fast food restaurants offer rewards for answering a survey on the back of their receipt. It's a fantastic idea in theory because it targets current customers who have just had an in-store experience and can give valuable data. But there are a few flaws in execution that make this method inefficient.
Statistics Canada has been hit by another round of cuts. These reductions have been masked under the compelling veil of "efficiency." But how might Canada expect to meet the policy challenges of the future when we no longer have the ability to understand where we are today? Evidence-based policy-making requires just that -- evidence -- standard, reliable metrics whose quantification and legitimacy is widely agreed upon.
OTTAWA - Canadian taxpayers shelled out almost $200,000 last winter for two focus-group surveys that asked virtually the same questions — and delivered the same answers.The Finance Department and the...