One of the hottest topics today for business and consumers is environmental sustainability...but what does that really mean? For a time, green arrows and leaf logos were the signal to customers that they were getting a sustainable product. But it wasn't long before customers got more sophisticated and began to recognize that "green" logos alone do not guarantee an environmentally sound, responsible and sustainable global sourcing model.
Ask anyone with a shred of a conscience, and they'll tell you that they want a cleaner and more equitable world. With the rise of social media, consumers are becoming increasingly more intelligent and aware of the implications of their purchases. We are shopping not only for value, but with values. That's a major culture shift.
Sustainability doesn't only apply to business practices and our communities -- we need to be mindful of how it plays out in our personal lives as well, especially in the workplace. Burnout and overwork in corporate life have become so commonplace now that we just accept it as a permanent state of affairs.