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The Future of Media

The Future of Media Is Beyond The Screen

Mitch Joel | Posted 04.21.2013 | Canada Business
Read More: Airplay, Connected Appliances, Wearable Technology, 3D Printing, Apple TV, Robotics, Digital Media, 3D Printer, Digital Advertising, Screenless Media, Digital Ads, The Future of Media, Canada Business News
Mitch Joel

The next half century could well be about advertising taking on a smaller position in the expanding marketing sphere as brands create loyalty not through impressions but by creating tools, applications, physical devices, true utility, and more robust loyalty extensions that makes them more valuable in a consumer's life. It will be interesting to see which brands embrace media beyond the screen.

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What New Media Must Learn From Comics

Mitch Joel | Posted 11.20.2011 | Canada
Read More: Herb Trimpe, Media Professional, Wolverine, Comic Book Collector, Storytelling, Media, Superhero, Eisner Award, Batman, Science Fiction, The Incredible Hulk, Creativity, Montreal Comiccon, Digital Format, Trade Hardcover, Superman Red Son, Book Deal, Trade Paperback, Detective Comics, Superman, Spiderman, Stan Lee, Batmobile, New Media, Comic Book Industry, Comic Book Culture, Comic Book, The Future of Media, Canada News
Mitch Joel

In a world where books struggle with their own digitization and only a small few earn the right to have a book deal that can turn into a blockbuster movie, it seems like comic book culture grows and still has a certain level of protectionism when it comes to the value of the actual physical paper.

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