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Tom Peters

What I Learned This Week: Why Your Company Should Groove to "Vibe Management"

Andy Nulman | Posted 03.24.2013 | Canada Business
Read More: Sid Lee, Tom Peters, Ray Kurzweil, Nassim Nicholas Taleb, The Black Swan, Jim Collins, Jack Trout, Permission Marketing, Seth Godin, James Waterman, Al Ries, Good to Great, The Singularity Is Near, Dan Heath, In Search of Excellence, Bertrand Cesvet, Being Digital, Malcolm Gladwell, Nicholas Negroponte, The Tipping Point, Chip Heath, Positioning, Made to Stick, Canada Business News
Andy Nulman

To be a true "classic," said catchphrase needs to enter the general everyday vernacular and become a label; a label that embodies a theme and earns immediate nods of recognition and relevance whenever it is mentioned. Last week, I heard what may be the next great one...

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Have We Traded Our Iconic Brands for One Hit Wonders?

Mitch Joel | Posted 01.27.2013 | Canada Business
Read More: Instagram, Mitch Joel, Real Time Web, Nirvana, Chrysler, Financial Planner, Twist Image, Six Pixels of Separation, Innovation, Facebook, High Speed Trading, Brand Value, Investment Advisor, Red Bull, Rim, Blackberry, Digital Marketing, Twitter, Brand, Jim Collins, Kodak, Connectivity, Tom Peters, One Hit Wonder, Apple, The Beatles, Starbucks, Branding, Iconic Brand, Ctrl Alt Del, The Future of Iconic Brands, Iconic Brands, Canada Gets Digital, Canada Business News
Mitch Joel

The speed with which our world now lives could well put an end to the world of iconic brands. Before all of this connectivity, a great brand could stand the test of time. It now seems like insanity. The Beatles were iconic. Do you believe that any of the musicians today that we admire will be able to leave this kind of legacy? What about companies?

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