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Traditional Media

The Perfect Marketing Strategy That Fell Out of the Sky...

Mitch Joel | Posted 12.17.2012 | Canada
Read More: Consumer Experience, Mitch Joel, Paid Media, Twist Image, Six Pixels of Separation, Felix Baumgartner, Social Media, Brand Sponsorship, Red Bull Stratos, Red Bull, Marketing, Pr, Integrated Marketing, Marketing Agency, Twitter, Digital Marketing Agency, Online Community, Consumer, Online Channel, Traditional Media, Youtube, Content Marketing, Ctrl Alt Del, Freefall From Space, Man Jumps From Space, Space Jump, Red Bull Free Fall, Canada News
Mitch Joel

When someone jumps from the edge of space back to earth and it's all supported by one brand, you know you are staring at a winner. Felix Baumgartner's supersonic freefall from 120,000 feet not only broke the speed of sound and a world record to go along with it, it practically broke YouTube as millions upon millions of people watched the drop from space online. And with that event, Red Bull also captured the hearts and minds of marketers all over the world.

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The Fallacy Behind "Social Media Gurus"

Mitch Joel | Posted 03.10.2012 | Canada Business
Read More: Mitch Joel, Traditional Advertising, Marketing Professional, Twist Image, Six Pixels of Separation, Marketing Evolution, Social Media Agency, Facebook, Business, Social Media Guru, Journalism, Social Media, Social Media Ninja, Social Media Expert, Marketing, Media Hacker, Communications, Subject Matter Expert, Blogging, Micro Celebrity, Social Media Consultancy, Marketing Agency, Digital Marketing, Donald Trump, Twitter, Writing, Gordon Ramsey, Business Professional, Kool Aid, Engagement, Publishing, Blog, Online Conversation, Online Discourse, Traditional Media, Vimeo, New Media, Youtube, Marketing Mix, Seth Godin, Entrepreneur, Canada Business News
Mitch Joel

While it's nice to get drunk on the social media Kool-Aid and point fingers at those who have gained exposure and popularity through it (both positive and negative), all of that pales in comparison to the fact that we still don't even really know just how powerful this new media is.

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Is PowerPoint Making Us Stupid?

Mitch Joel | Posted 01.15.2012 | Canada Business
Read More: Prezi, Presentation Skills, Online Media, Walter Isaacson, Marshall McLuhan, Presentation, Multimedia, Powerpoint, Steve Jobs, Traditional Media, Presentation Software, Communications, Powerpoint Tips, Steve Jobs Biography, Canada Business News
Mitch Joel

How many numbing slides have you had to endure of pie charts or ones littered with hundreds of words? PowerPoint is probably one of the last media frontiers that we need to take a serious look at, implode and re-invent.

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New Media by Design

Mitch Joel | Posted 10.24.2011 | Canada
Read More: Twitter, Design, Breaking News, Newspaper, Journalist, Online Publishing, Media, Journalism, Osama Bin Laden, Social Media, Publishing, Keith Urbahn, Flipboard, Blog, Traditional Media, Mobile App, Sohaib Athar, New Media, Instapaper, Rss, Online News, Donald Rumsfeld, Digital News, Canada News
Mitch Joel

The Web is not a printed sheet of paper and those publishing content online should experiment with what that means. It won't only make the news online more interesting, it may actually make it worth paying for.

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What The World Needs Now Is More Media Hackers

Mitch Joel | Posted 08.15.2011 | Canada
Read More: Print Media, Sony Hacked, Hacker News, Hacker, Online Media, Traditional Media, Canada News
Mitch Joel

I'm not talking about the the type of hacking that caused cyber attacks on Sony's PlayStation Network or the mythical characters Anthony Weiner blamed. If you look at the true definition of a hacker, you'll uncover one pejorative and one complimentary description.

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