This week, the third episode of our documentary game came to life and exceeded all our expectations. And this week, tens of thousands of players the world over set out for Alberta on Highway 63, the H...
For about two weeks now, everyone who stops by our office has been wondering the same thing: Why do we keep glancing obsessively at a second screen, over there on the side of the room to the left? That second screen shows a small map of the world, scrolling bars and a number that changes constantly: the number of people playing Fort McMoney at this very moment.
In a few days, Fort McMoney will finally emerge after more than two years of gestation. The experience is going to plunge you into the heart of the black gold rush and let you explore the city, interact with its residents, and address questions to oil industry bosses and environmental activists. The Fort McMoney experience will be a kind of web-era platform for direct democracy. The winner, if there is one, will be the battle of ideas.
It's no wonder that studios, videogame companies, and large brand-holders are beginning to realize that an investment in an intellectual property must have a return from multiple media platforms. Hollywood's most influential players have taken notice with directors like Peter Jackson and James Cameron embracing transmedia.
Cross-marketing itself is not a new phenomenon, but there are many more layers to it in the digital age. "The kid business has always been transmedia," said Ken Faier, president of Nerd Corps. Keeping their focus on the fans and delivering different content at the same time on different media platforms, where their fans would be, works very successfully with games, toys and other associated merchandise.