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An Ontario judge questioned Monday whether the court was the right avenue to resolve a dispute between the ride-hailing service Uber and the City of Toronto.
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In Toronto, where I live, I use Uber's taxi service. The cars and drivers are the exact same ones I'd be using without Uber. But the wait times are three minutes instead of 30, and the trip is automatically charged to my credit card with a tip included. Clearly, taxi companies could have offered those perks themselves. But they never did because they didn't need to. And now that they do, they're crying foul rather than stepping up.
Uber, Inc., the start-up darling recently earning a $40 billion valuation has found itself embroiled in a high-stakes regulatory and public relations battle over its disruptive business model. Uber has a lot going for it: a profitable business model with substantial demand backed by revolutionary technology with the ability to transform every on-demand service. It's genius and about time the taxi industry is given a shake-up. So why is everyone ganging up on them? No, it's not a media-biased conspiracy as some would have you believe. It is hubris and an underestimation of the politicized stakeholder environment in which it operates.