UBER TAXI

AP Photo/Julio Cortez, File

Despite the Court's Ruling, Uber's Battle Will Continue

An Ontario Superior Court judge ruled Friday that popular ride-sharing service Uber is not breaking Toronto's taxi laws. Uber and its many fans are rejoicing. Toronto's taxi industry, unusually united from drivers to owners to brokerages, is fuming. And city officials are likely conferring behind closed doors to plot a path forward. Doing nothing seems an unlikely option. I'm not a lawyer, but having worked a while at City Hall, I expect this leaves the city with three basic choices.
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Uber Needs to Learn it Can Follow the Rules and Disrupt

Uber, Inc., the start-up darling recently earning a $40 billion valuation has found itself embroiled in a high-stakes regulatory and public relations battle over its disruptive business model. Uber has a lot going for it: a profitable business model with substantial demand backed by revolutionary technology with the ability to transform every on-demand service. It's genius and about time the taxi industry is given a shake-up. So why is everyone ganging up on them? No, it's not a media-biased conspiracy as some would have you believe. It is hubris and an underestimation of the politicized stakeholder environment in which it operates.